FACTS and Online Marketing Report blogs

Two blogs to have a look on:
FACTS, the swiss magazine, just started to blog: facts.kaywa.ch
Also worth a look is this blog: Online Marketing Report

Both in german and powered by KAYWA!

  Notpron



Driving me crazy...

  Mobility

Just read this on Swissinfo about Swiss innovations:
Switzerland is very highly advanced in terms of innovation, but people do not feel they are innovative. They think things just happen.
"Perhaps we do not feel economic pain enough because we are relatively wealthy here. But Switzerland needs to be hungrier to generate the growth we need to remain wealthy."

With which I can only agree...

One example was the car sharing service that apparently, I did not know that, was invented in Zürich:

"Car sharing was invented in Zurich, but it was created because it was a nice thing to do rather than as a business concept," he told swissinfo.
"Nobody thought to develop the technology or market the idea abroad so an opportunity was lost to expand the concept and make money."

Innovations aspect aside, car sharing service is something I am currently investigating for my personal use. I remember when living in Cambridge there was Zip Car just around the corner, and today I found out there is Mobility just down the street I will be moving in soon.

Subscription is CHF 290.- per year, you even get a CHF 100.- rebate if you have a GA or General Abonnement (a pass that lets you take any public transportation in Switzerland which I have - you have to pay for it of course).

I never had a car, I do not have one currently and the more it goes the more I think I will never have one. True nomad plays with the tool and service he has around I guess...

  2D code for selling DVD and adult content

1) LeapScan to sell adult content: Your next mobile adult movie is just a leapSCAN away... via Pondering Primate

2) RFID in Japan: Color Barcodes in TV commercials and also Tele-Barcode: The Case of ColorCode (via Emily on Picturephoning)
ColorCodes can be read by camera phones from farther away (than QR codes.) So, the company intends to leverage this feature to promote the use of ColorCodes in television and commercials and DVDs.

  Deutsche blogcharts

To discover the german blogosphere you can start by visiting its Top 100: deutsche blogcharts

Via Bits und Bytes

  Mobile AJAX vs. Java ME



A poll going on on C. Enrique Ortiz

  AdMob, mobile ads



AdMob. A Google's adsense like for the mobile ? I have been looking for that for quite some times. Sure this should be of some interests for those guys :-)

AdMob has its own weblog of course: The life and times of AdMob

Via The Pondering Primate

  Signal Social

Signal-Social permet à tout individu le désirant de diffuser son signal social sur Internet. Signal-Social se présente sous la forme d'un service Web mais aussi sous la forme d'une mini-application.

Votre signal social répond à 3 questions:
  1. Comment vous vous décrivez,
  2. comment vous souhaitez être joint,
  3. quel est votre état d'esprit.

  TechnoArk

TechnoArk et ses Transformeurs : le Valais performe !
ven 27 jan - IT Tuesday @ TechnoArk, Sierre

Un "IT Tuesday" un vendredi... avec des intervenants intéressants.

  They call it Mobile Tag

Nokia and Abaxias just launched Mobile Tag.

The service let you generate a "tag" (other would call it a code, or 2D code) that contains your personal information: Firstname, lastname, phone number, email address:



You can actually generate as much of those as you want.

You can then connect to your account on the web. There you can access informations like how many times your code was access, create and edit codes (sorry tags), generates the tag in various format...



They say there is two kinds of tags: Contact tag and web tag. Does not look like a random user like me can generates the second kind of tag from their web interface!

The reader installed on the phone is really amazing!



I must have all code reader installed on my phone now... so here is a few facts:
- Semacode reader can decode Mobile Tag
- Mobile Tag reader can not decode QR code (like the one on Ichiba)
- Mobile Tag reader decode semacode but does not recognize the tag

Mobile Tag encode a number. When shooting the code, the soft contact a server to fetch the content related to that number. From their website: MobileTag uses an european ISO standard called DataMatrix (QR-code + Toku number).

The reader can be downloaded on the web or just point your mobile browser to mobiletag.com/download

Read also (wrote it some time ago): Dans la jungle des codes barres (in french)

Via PDA France (french only again sorry)

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